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Holger Hampf & Chuck Pelly: From Malibu Industrial Design Company to BMW’s Global Design Powerhouse

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Celebrating 50 Years of Designworks The current and eighth president of Designworks, Holger Hampf, connects with Designworks Founder and first President, Chuck Pelly, to reflect on the past, share insights on the present and ideate about the future of Designworks, creativity and collaboration as we move into the second half of a century in design, together.
BMW always uses the keyword “performance.” Performance now has changed to performance of the human thinking process. So in the next 50 years, the word performance can stay with us.
Chuck Pelly, Founder & First President of Designworks

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