InsightsPerspectivesDesignworks Stories: Adrian van HooydonkOctober 31, 2022 Play Video Designworks Stories: Adrian van Hooydonk Designworks 50th Anniversary: Adrian van Hooydonk, Senior Vice President BMW Group Design, shares his memories about the first 50 years of Designworks and his thoughts about where the studio is going. “Designworks is our international ears and eyes out in the world — it gives us a unique perspective that goes beyond the automotive industry in the field of design.”Adrian van Hooydonk, Senior Vice President BMW Group Design Related Press Releases50 Years of Future with DesignworksOctober 31, 2022Press ReleasesWorld Premiere of THE ICON: Sustainable Mobility on WaterMay 17, 2023EventsThe Road Back from Remote: How Industry Leaders are Paving the Way to Richer Brand ExperiencesSeptember 29, 2020